Great marketing goes through the product. For Band-Aid magic vision our strategy capitalized on Band-Aid’s magical property to heal booboos not just physically but in the heads of its young consumers. We created an augmented reality-based interactive experience for kids where they could point their iPad at their Band-Aid and have a 3-D experience with the Muppets. Booboo? Not now, Mom, I’m playing with Kermit.
Date Published: June 9, 2015
Client: Band-Aid Magic Vision