To capture a little attention during the holiday stocking-stuffer season we capitalized on BK’s pledge to let you have it your way and decided to do something different. We chose not to sell burgers, but to sell the heat of the flame, in convenient body spray. We created the world’s first fast-food themed fragrance and a whole lot of buzz on a meager budget. BK Flame was distributed through Ricky’s New York, and supported by a completely integrated campaign all for under 200K Flame sparked a sensation, capturing the hearts, minds, and loins of the nation.
Date Published: June 11, 2015
Client: BK Flame