We were tasked to re-brand this Belgian mineral water in a culturally relevant way. Our brand strategy capitalized on the consumer insight that while the modern life, technology, and perennial multi-tasking is exciting, the human side effect is that we struggle with pathologically divided attention. The result is that we long for the lost purity of each moment. Our campaign invites people to enjoy the purity of Chaudfontaine as a catalyst to regain the purity we miss in life’s wonderfully human moments.
Date Published: June 4, 2015