The Glaceau Vitaminwater brand had a context problem. We were tasked with establishing the brand’s clear clear reason for being in the minds and mouths of consumers. Our brand strategy was to recontextualize Glaceau Vitaminwater as the beverage that puts back in what the modern work hard/play hard workplace takes out. Keep your Vits about you, my camels.
Date Published: June 5, 2015
Client: Glaceau Vitaminwater