The Center for Science in the Public Interest wanted a campaign that educated people on the hazards of sugar, which many of us consume in dangerous quantities in soft drinks marketed as liquid happiness. Our campaign explored what might really happen to a family of lovable, soda-swilling polar bears. Jason Mraz provided the track to an animated music video we created designed to make us rethink that next sip.
Date Published: June 12, 2015
Client: Real Bears