Siggi’s makes Icelandic Skyr, a naturally low sugar alternative to Greek Yogurt. Our brand strategy was to carve out a candid, lighthearted brand founded on true wellness. Our campaign points out that many leading “Greek Yogurt” brands are in fact frankenfoods that contain as much sugar as a can of soda, or a chocolate bar, while deceptively positioning themselves as “healthy” snacks. We wrote, directed and finished this work with Punkle entirely in house for a fraction of the cost of a traditional agency.
Date Published: June 1, 2015