Smartwater is smart because it’s a clean, crisp water that results from re-creating the natural purification process of cloud cycle to produce pure, satisfying water. What we called H2.0. Though it’s existed in the US for 15 years, our campaign launched this brand in the UK as a new, smart alternative in a market saturated market with old world, aristocratic water brands. Jennifer Aniston is absolutely wonderful, by the way.
Date Published: June 2, 2015
Client: Glaceau Smartwater