Telefonica approached us to create a youth mobile brand from scratch that would appeal to young people whose social currency is built around sharing funny, quirky, weird content with one another. We developed a brand called QUAM, built around a unique CRM device that rewards users with real currency for sharing funny content with one another. It’s the first and only youth mobile brand that pays you for being funny. And weird. Our integrated campaign launch included product creation, CRM, TV, web, social, OOH and PR.
Date Published: June 6, 2015